UrbanBloom

UrbanBloom: Curated houseplant subscriptions for city apartments. Services · Pre-Seed · Brazil, Brazil. Rated 52/100 on Startup24.

Curated houseplant subscriptions for city apartments

At a glance

• Category: Services (D2C Subscription)
• Stage: Pre-Seed
• Location: Brazil, Brazil

Startup24 rating: 52/100

UrbanBloom shows promising pre-seed traction with 310 active plant subscribers in Portugal, backed by founders with genuine domain familiarity. However, the business faces significant financial pressure with only 5 months of runway, a high burn rate, and a 9% monthly churn rate. To successfully scale and expand to Madrid, the team must optimize its costly last-mile logistics model and improve subscriber retention.

• Team: 55/100
• Market: 55/100
• Product: 65/100
• Advantages: 40/100
• Risk: 42/100
• Reputation: 57/100

About the rating

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